Once a month I travel to West Chester Pa to attend a high impact kick butt marketing meeting. This my friend is not your typical rah-rah meeting… no way, no how!

Each 2 hour meeting is filled with more “in your face” real world, proven marketing tips, secrets, and advice than most people get in a year or maybe even in a lifetime.

And, I’m going to share with you some of what was revealed to me in this private members only closed door session. (I hope the other members don’t find out I’m sharing this or I might get in deep trouble… so shhh! don’t tell anyone I’m doing this okay!)

The secrets I’m about to share with you are critical to getting you to the top of Google page ranks and being number #1 with your keywords. So if page rank, Google or keywords bore you to tears… well, maybe you need to stop reading this right now!

Good, you’re still with me! That means that you are a true marketer and understand the power SEO, Google, keywords and page rank mean to your website and your wallet.

When using keywords for your site use those words or phrases that attract at least 10 thousand searches a month. You want to avoid generic terms, words or descriptors that link to more than 100 thousand competing pages. What this means is that if you want to compete with big name companies (such as McDonald’s, Nike, Walt Disney) it’s very hard to use their descriptors as your keywords… they have dominant page rank keywords and a team of SEO experts who are trained to keep their brand in top spots.

A keyword search for “marketing” is too generic and would generate 510,000,000 results. I don’t know about you… but I really don’t have that much time to devote to search 510 million pages. Use keyword phrases instead… it narrows the fields and creates an easier to search ranking.

If we use the term… “marketing, media and money” in our Google search… my WordPress blog came up #1 on Google. Yay me!

Or how about the term “stand out marketing” and you’ll see my buddy Charlie McDermott’s company Stand Out Video and Marketing ranks #1 on Google.

If you ever wanted to add a spark of flair to your site and give it that just wrote on look you might type “copy doodles” in a search… and you would come across my buddy Mike Capuzzi’s website listing on Google for copywriting cosmetics in the #1 spot.

Here are 3 easy to use websites that will help you uncover search words, phrases and terms that you can use as keywords on your site and help you with your page ranking.

googlekeywordtool.com – keyword tool, analytics, gadgets and more
google.com/sktool – search based keyword tool
seoquake.com – only available for Firefox and Chrome

Here are a five simple tips you can use that will help your Google rank!
1. Each page of your website should be optimized with it’s own keywords and phrases.
2. Each page should act as a stand alone site.
3. Every page of your website should have an opt-in form to gather visitors email addresses.
4. Your title tag (the words at the top of the screen that describe your site, that show up on the browser banner) should be no more than 9 words long. Should be relevant to your content.
5. Backlinks are important… but not all are created equal. Your backlinks (links coming from other sites) need to be relevant to your content or Google will not rank your page high on the charts. If you offer gardening tips on your website, but all of your backlinks are from sports related sites… sorry, you just won’t get the ranking from Google that you desire.

There ya go… a few helpful search engine optimization tips that when implemented will have you soaring up the Google page rank charts.

By: Rob Anspach

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