Do you think you’re simply the master of search engine optimization, and know literally in and out of the domain? Well, think again – here are some of the top secrets you may not know about SEO.

So, let’s start off with the basics. Most of the folks believe that SEO is all about understanding the behavior of search engines. But, this is only true to an extent; after all humans read your articles not the search engine crawlers, and bots; isn’t it?

Keyword Density

If you think keyword density is the most important aspect of web content writing, then the answer is a big “NO” for sure! You may be able to rank high on search engines for few keywords by stuffing in lot of relevant keywords, and maintaining a high keyword density for the article to be picked up easily by all major search engines. However, your aim of optimizing your site for that particular keyword is to achieve good conversion rate, isn’t it? Well, then what’s the point in writing articles for search engines rather than human beings? Things are pretty simply; write quality articles that contain the targeted keyword(s) in a natural way – don’t interrupt the flow of your words just for the heck of stuffing in more keywords.

Linking Wrong Landing Pages

One of the biggest mistakes committed by many website owners who run PPC campaigns is linking wrong landing pages to their articles submitted in articles directories. Some of them want to drive more traffic to their affiliate pages, and simply link those pages to highly informative articles, which are however not relevant to that particular web page. This results in a big damage to their reputation as the author who had written a quality article and submitted in a popular article directory.

Remember, you can’t drive traffic to your affiliate pages with dirty tactics, and by fooling your faithful readers; rather you’re bound to lose your rapport as an expert author, despite providing valuable information. So, the bottom-line is definitely pretty simple and straightforward – following short-cuts in search engine optimization, and article marketing is never going to be profitable for you.

If you put in genuine attempts to generate long-term readership, and faithful followers, you’ll succeed in not only ranking high on targeted keywords on the major search engines, but also in driving massive traffic to your website/blog that will never reduce over time.

By: Om Thoke

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