Here’s another five tips to avoid SEO mistakes that might get you banned by search engines.

Do Use Uniform URL Structures – Use URL rewrite in an.htaccess file to maintain uniformity in customized dynamic websites. There are blogging formats, such as WordPress, that give options for permalinks. URL rewrite performs the same function.

Don’t Link to Poor Websites – Beginners fail to realize that incoming links need to be from quality websites for search engines to give your site greater popularity ranking. Linking to low-quality sites can lower your credibility rating with search engines and may get you banned from being indexed altogether.

Do Research the Competition – Check out competitor’s site to answer questions such as how many websites are competing for the same keywords? How many backlinks do your top-ranked competitors have? Can you identify the specific social media that your competitors use?

Do Use Google Analytics – Build a present-year plan for website structure to increase traffic and conversion rates using Google Analytics.

Do Use Fresh Content – Your website will receive a search engine penalty for using duplicate content. You have to use original, well-written content to attract visitors and gain credibility with search engines. If outsourcing, use a plagiarism detector such as “Copyscape” to verify originality.

This simple dos and don’ts should be a great guideline helping you avoid costly SEO mistakes while making sure your site gets properly indexed while boosting your rankings. Other key SEO techniques can also be administered to give you that competitive edge but the fundamental is always where to start and from there you can grow to develop you search ranking positions.

By: Chris John Anthony Needham

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